Country Brand

Essential Costa Rica

In essence, Costa Rica is a compact country with a unique and select wealth mainly produced by its citizens.

Our essence concentrates the large richness of our land, home of world acknowledged natural beauties, and high quality colorful and flavorful fruits. A land that, in spite of representing only 0.03% of the global territory, is home to 5% of the world's biodiversity, and with a population of 4.6 million people, it produces and exports more than 4,500 products to 146 countries.

People are also a part of our essence, working, talented and trained Costa Ricans, ready to take on highly specialized jobs. Authentic, supportive, entrepreneurs, hard workers, innovators, pura vida... Costa Ricans form a nation proud of its legacy and willing to make history in the world.

Tourism Company License

Brand Use Request Form. (1.20 MB)

Brand Use Regulations (338 KB)

List of licensed companies Country Brand, Tourism Sector.

Values and Attributes

Our Country Brand is leveraged in four attributes that nourish and differentiate it. From them the deepest characteristics of the ethical people emerge, define us and mark our essence.