Crafts with Identity

Since 2011, the Costa Rican Tourism Board, through the Touristic Planning and Development Direction, has developed a strategy to improving product the competitiveness and the tourist destination through the incorporation of the Costa Rican cultural heritage, as a differentiating element of the tourist offer.

Within this strategy, is the training program called "Crafts with Identity", where the artisans assemble their own design line by incorporating their technique, as well as elements of their personal and local identity, as the differentiation seal; thus, creating useful or decoration items with a human aspect, expressing innovation, history, identity and quality using local materials.

This process positively impacts the generation of novel, top quality products that contribute to improve the organizational aspects of the artisanal craft collection, the artisan´s income and strengthen their self-esteem when marketing and positioning their products.